Our work
Our work brings strategy, design, technology, and AI together to create measurable impact. Every project becomes an opportunity to solve real problems, accelerate growth, and build experiences that are meaningful for people and sustainable for businesses.
What follows is a selection of the initiatives we’ve partnered on — each one a concrete example of how we turn complexity into clarity, and vision into action.
Aboca
Rewarding engagement and a healthy lifestyle to build loyalty: Aboca Life Collection
Aboca is a leading Italian company in the health sector, specialising in 100% natural products developed in alignment with the principles of Systemic Medicine. We collaborated with Aboca to develop a loyalty program designed to engage end customers through the creation of a dedicated platform: Aboca Life Collection. This initiative allowed us to maintain interest and engagement in the brand by promoting a healthy and conscious lifestyle, strengthening customer relationships over time through personalized interactions, and concretely rewarding loyalty.
AGI
AGI.it – Redefining the digital news experience
The redesign of AGI.it marks a step change in how Agenzia Giornalistica Italia presents, distributes, and amplifies its journalism online. The previous site struggled with legacy layouts, limited responsiveness, and a structure that made it hard to surface the breadth of AGIʼs coverage—from breaking alerts to deep analysis. The new AGI.it was conceived as a digital front page that is as fast and accessible as modern news consumption demands, while preserving AGIʼs core strengths: trustworthiness, accuracy, and editorial depth. The goal was to create a news experience that feels contemporary and effortless without sacrificing rigor or credibility.
AGI
Rebranding AGI – From legacy news agency to integrated digital media brand
AGIʼs rebrand comes at a pivotal moment, as the organization expands from a traditional wire service into a broader media and information platform with products like Agi Prima. The previous identity no longer reflected the scale of its ambitions or the sophistication of its digital products. The goal of the redesign was threefold: modernize the brandʼs visual language, create a coherent architecture for all products and services, and express a clear promise—combining the reliability of traditional journalism with the agility and innovation of digital‑first media.
Automotive Luxury
Transforming exclusive automotive experiences into a composable digital ecosystem
The brand set out to transform how exclusive automotive experiences are discovered, configured, and booked, targeting both B2B and B2C audiences. The starting point was a highly complex ecosystem of events, ranging from driving experiences and racing activities to guided tours and premium packages. Each experience involved different logic, variables, and booking methods, leading to fragmented customer journeys and operational inefficiencies. At the same time, the presence of multiple user profiles (end customers, dealers, and internal teams) required distinct flows and functionalities, further increasing complexity. Through qualitative research and customer journey analysis, key pain points and expectations were identified across all stages of the experience, from initial exploration to post-purchase management. This led to the need for a flexible, scalable, and user-centric solution capable of simplifying complexity without compromising the brand’s premium positioning—delivering a seamless and personalized experience for each user type while supporting global operations.
Banca di Bologna
Reinventing loyalty to strengthen engagement and cross-selling
Banca di Bologna is a historic banking institution deeply rooted in the EmiliaRomagna region that combines strong territorial proximity with an ambition to evolve its service model in line with accelerating digital expectations. In a context where customer loyalty in banking can no longer rely solely on physical presence and legacy relationships, the institution sought to reframe engagement as an ongoing, measurable, and strategically governed process. The objective was not to launch a simple rewards programme, but to build a structured loyalty infrastructure capable of reinforcing relational capital, supporting commercial objectives, and reducing dependency on costly acquisition cycles. The challenge was to design a platform that could increase interaction frequency, stimulate product awareness, and reward virtuous behaviours — without compromising the credibility and trust that define a local banking brand.
CRAI
From fragmentation to cohesion: when Brand Storytelling and Digital Strategy work in sync
CRAI is Italy's leading retail cooperative, owned and operated by its members, with a national network of over 1,500 stores. For fifty years, the brand has built its reputation on consumer-focused values and high-quality products sourced from short supply chains. We embraced the challenge of reorganising CRAI's digital presence and brand communication, establishing unified brand governance across all online touchpoints through a comprehensive update of the brand's digital strategy. This was achieved through a collaborative approach, involving iterative engagement with the CRAI Marketing team.
Northwave
From performance scaling to a sustainable growth framework
Northwave aimed to shift from a sales model focused only on immediate results to a well-organised, scalable growth system that could increase revenue while attracting better-quality customers and keeping them loyal. The challenge was not simply to “generate more sales,” but to create a coordinated ecosystem where paid media, marketplace presence, e-commerce, and automation worked as a unified system. The objective became twofold: scale acquisition across international markets; transform one-off purchases into long-term customer value. This required synergy across different activities.
Roadhouse
Driving consideration into measurable footfall
As the first steakhouse chain in Italy, Roadhouse operates over 170 casual dining restaurants nationwide. The brand has built its success on a clear promise: quality meat, a varied menu, and a fast, friendly service model accessible to a broad audience. However, operating at scale in a competitive dining landscape requires more than brand awareness. The real challenge was to translate digital visibility into in-store traffic, while maintaining relevance across heterogeneous audience segments with different expectations and media behaviours. Roadhouse needed to evolve from a broad-reach communication approach to a more structured, performance-oriented strategy — one capable of combining brand building with tangible business impact. The objective was not simply to “be present” across platforms, but to orchestrate them as a coordinated ecosystem driving consideration and footfall.
Trony
Connecting retail and eCommerce to create a seamless omnichannel experience
Trony embarked on a digital transformation journey with the goal of creating a seamless connection between its network of physical stores and its eCommerce ecosystem. The starting point was a fragmented experience, where online and offline channels operated independently, limiting the ability to deliver a consistent and integrated customer journey. With a network of over 180 stores, multiple warehouses, and numerous partners involved, managing product availability, pricing, and promotions was a significant challenge. At the same time, it was necessary to address different user behaviors: promotion-driven customers, exploratory users without a specific product in mind, and users with clear purchase intent. Through benchmark analysis, data insights, and UX research, a key opportunity emerged: transforming eCommerce into an omnichannel hub capable of driving traffic to physical stores while enhancing the digital experience. The goal was to build a unified and scalable ecosystem that connects systems, data, and touchpoints, delivering a consistent and efficient experience across all channels.
Aboca
Rewarding engagement and a healthy lifestyle to build loyalty: Aboca Life Collection
Aboca is a leading Italian company in the health sector, specialising in 100% natural products developed in alignment with the principles of Systemic Medicine. We collaborated with Aboca to develop a loyalty program designed to engage end customers through the creation of a dedicated platform: Aboca Life Collection. This initiative allowed us to maintain interest and engagement in the brand by promoting a healthy and conscious lifestyle, strengthening customer relationships over time through personalized interactions, and concretely rewarding loyalty.
AGI
AGI.it – Redefining the digital news experience
The redesign of AGI.it marks a step change in how Agenzia Giornalistica Italia presents, distributes, and amplifies its journalism online. The previous site struggled with legacy layouts, limited responsiveness, and a structure that made it hard to surface the breadth of AGIʼs coverage—from breaking alerts to deep analysis. The new AGI.it was conceived as a digital front page that is as fast and accessible as modern news consumption demands, while preserving AGIʼs core strengths: trustworthiness, accuracy, and editorial depth. The goal was to create a news experience that feels contemporary and effortless without sacrificing rigor or credibility.
AGI
Rebranding AGI – From legacy news agency to integrated digital media brand
AGIʼs rebrand comes at a pivotal moment, as the organization expands from a traditional wire service into a broader media and information platform with products like Agi Prima. The previous identity no longer reflected the scale of its ambitions or the sophistication of its digital products. The goal of the redesign was threefold: modernize the brandʼs visual language, create a coherent architecture for all products and services, and express a clear promise—combining the reliability of traditional journalism with the agility and innovation of digital‑first media.
Automotive Luxury
Transforming exclusive automotive experiences into a composable digital ecosystem
The brand set out to transform how exclusive automotive experiences are discovered, configured, and booked, targeting both B2B and B2C audiences. The starting point was a highly complex ecosystem of events, ranging from driving experiences and racing activities to guided tours and premium packages. Each experience involved different logic, variables, and booking methods, leading to fragmented customer journeys and operational inefficiencies. At the same time, the presence of multiple user profiles (end customers, dealers, and internal teams) required distinct flows and functionalities, further increasing complexity. Through qualitative research and customer journey analysis, key pain points and expectations were identified across all stages of the experience, from initial exploration to post-purchase management. This led to the need for a flexible, scalable, and user-centric solution capable of simplifying complexity without compromising the brand’s premium positioning—delivering a seamless and personalized experience for each user type while supporting global operations.
Banca di Bologna
Reinventing loyalty to strengthen engagement and cross-selling
Banca di Bologna is a historic banking institution deeply rooted in the EmiliaRomagna region that combines strong territorial proximity with an ambition to evolve its service model in line with accelerating digital expectations. In a context where customer loyalty in banking can no longer rely solely on physical presence and legacy relationships, the institution sought to reframe engagement as an ongoing, measurable, and strategically governed process. The objective was not to launch a simple rewards programme, but to build a structured loyalty infrastructure capable of reinforcing relational capital, supporting commercial objectives, and reducing dependency on costly acquisition cycles. The challenge was to design a platform that could increase interaction frequency, stimulate product awareness, and reward virtuous behaviours — without compromising the credibility and trust that define a local banking brand.
CRAI
From fragmentation to cohesion: when Brand Storytelling and Digital Strategy work in sync
CRAI is Italy's leading retail cooperative, owned and operated by its members, with a national network of over 1,500 stores. For fifty years, the brand has built its reputation on consumer-focused values and high-quality products sourced from short supply chains. We embraced the challenge of reorganising CRAI's digital presence and brand communication, establishing unified brand governance across all online touchpoints through a comprehensive update of the brand's digital strategy. This was achieved through a collaborative approach, involving iterative engagement with the CRAI Marketing team.
Northwave
From performance scaling to a sustainable growth framework
Northwave aimed to shift from a sales model focused only on immediate results to a well-organised, scalable growth system that could increase revenue while attracting better-quality customers and keeping them loyal. The challenge was not simply to “generate more sales,” but to create a coordinated ecosystem where paid media, marketplace presence, e-commerce, and automation worked as a unified system. The objective became twofold: scale acquisition across international markets; transform one-off purchases into long-term customer value. This required synergy across different activities.
Roadhouse
Driving consideration into measurable footfall
As the first steakhouse chain in Italy, Roadhouse operates over 170 casual dining restaurants nationwide. The brand has built its success on a clear promise: quality meat, a varied menu, and a fast, friendly service model accessible to a broad audience. However, operating at scale in a competitive dining landscape requires more than brand awareness. The real challenge was to translate digital visibility into in-store traffic, while maintaining relevance across heterogeneous audience segments with different expectations and media behaviours. Roadhouse needed to evolve from a broad-reach communication approach to a more structured, performance-oriented strategy — one capable of combining brand building with tangible business impact. The objective was not simply to “be present” across platforms, but to orchestrate them as a coordinated ecosystem driving consideration and footfall.
Trony
Connecting retail and eCommerce to create a seamless omnichannel experience
Trony embarked on a digital transformation journey with the goal of creating a seamless connection between its network of physical stores and its eCommerce ecosystem. The starting point was a fragmented experience, where online and offline channels operated independently, limiting the ability to deliver a consistent and integrated customer journey. With a network of over 180 stores, multiple warehouses, and numerous partners involved, managing product availability, pricing, and promotions was a significant challenge. At the same time, it was necessary to address different user behaviors: promotion-driven customers, exploratory users without a specific product in mind, and users with clear purchase intent. Through benchmark analysis, data insights, and UX research, a key opportunity emerged: transforming eCommerce into an omnichannel hub capable of driving traffic to physical stores while enhancing the digital experience. The goal was to build a unified and scalable ecosystem that connects systems, data, and touchpoints, delivering a consistent and efficient experience across all channels.
