Our work
Our work brings strategy, design, technology, and AI together to create measurable impact. Every project becomes an opportunity to solve real problems, accelerate growth, and build experiences that are meaningful for people and sustainable for businesses.
What follows is a selection of the initiatives we’ve partnered on — each one a concrete example of how we turn complexity into clarity, and vision into action.
WHAT WE DO
At Orvian, we operate at the intersection of strategy, creativity, marketing and technology — helping organizations shape meaningful connections with people in a world of constant change.
Silversea
Bringing luxury cruise booking online
Silversea, a global leader in ultra‑luxury cruises, wanted its digital channels to match the sophistication of its ships and onboard service. Yet the existing eCommerce journey was difficult to navigate: pricing was complex, options were hard to compare, and there were limited tools to support confident decision‑making on an expensive, once‑in‑a‑lifetime purchase. The brief was clear: create a digital experience that simplifies complexity without diluting the feeling of personalization and exclusivity that guests receive through offline travel advisors.
Sorgenia
MySorgenia – Turning energy into a self‑care experience
Sorgenia set out to transform the way customers manage their energy by turning MySorgenia into a true self‑care platform, not just a utility app. The starting point was challenging: fragmented journeys, limited functionality, and a lack of transparency had led to frustration and a 2.5‑star rating, undermining both loyalty and brand perception. At the same time, customers were benchmarking Sorgenia against the seamless digital experiences they used in banking, mobility, and commerce, not just other utilities. Delivering a modern, intuitive, and reliable self‑care experience became critical to retention, reducing service costs, and strengthening Sorgeniaʼs position as a digital‑first player.
AGI
AGI.it – Redefining the digital news experience
The redesign of AGI.it marks a step change in how Agenzia Giornalistica Italia presents, distributes, and amplifies its journalism online. The previous site struggled with legacy layouts, limited responsiveness, and a structure that made it hard to surface the breadth of AGIʼs coverage—from breaking alerts to deep analysis. The new AGI.it was conceived as a digital front page that is as fast and accessible as modern news consumption demands, while preserving AGIʼs core strengths: trustworthiness, accuracy, and editorial depth. The goal was to create a news experience that feels contemporary and effortless without sacrificing rigor or credibility.
AGI
Rebranding AGI – From legacy news agency to integrated digital media brand
AGIʼs rebrand comes at a pivotal moment, as the organization expands from a traditional wire service into a broader media and information platform with products like Agi Prima. The previous identity no longer reflected the scale of its ambitions or the sophistication of its digital products. The goal of the redesign was threefold: modernize the brandʼs visual language, create a coherent architecture for all products and services, and express a clear promise—combining the reliability of traditional journalism with the agility and innovation of digital‑first media.
CRAI
CRAI - From fragmentation to cohesion: when Brand Storytelling and Digital Strategy work in sync
CRAI is Italy's leading retail cooperative, owned and operated by its members, with a national network of over 1,500 stores. For fifty years, the brand has built its reputation on consumer-focused values and high-quality products sourced from short supply chains. We embraced the challenge of reorganising CRAI's digital presence and brand communication, establishing unified brand governance across all online touchpoints through a comprehensive update of the brand's digital strategy. This was achieved through a collaborative approach, involving iterative engagement with the CRAI Marketing team.
Brunello Cucinelli
E‑commerce redesign – Translating quiet luxury into a digital experience
For a brand like Brunello Cucinelli, selling online is not just about transactions; it is about conveying a philosophy of craftsmanship, humanistic values, and understated luxury. The previous e‑commerce platform fell short of this ambition, particularly on mobile and tablet, where layouts, performance, and interactions did not match customersʼ expectations. The redesign set out to close this gap by creating a responsive, high‑touch digital environment that could stand alongside the brandʼs boutiques— delivering an experience that feels considered, calm, and impeccably detailed, regardless of screen size.
Aboca
Aboca - Rewarding engagement and a healthy lifestyle to build loyalty: Aboca Life Collection
Aboca is a leading Italian company in the health sector, specialising in 100% natural products developed in alignment with the principles of Systemic Medicine. We collaborated with Aboca to develop a loyalty program designed to engage end customers through the creation of a dedicated platform: Aboca Life Collection. This initiative allowed us to maintain interest and engagement in the brand by promoting a healthy and conscious lifestyle, strengthening customer relationships over time through personalized interactions, and concretely rewarding loyalty.
Banca di Bologna
Banca di Bologna - Reinventing loyalty to strengthen engagement and cross- selling
Banca di Bologna is a historic banking institution deeply rooted in the EmiliaRomagna region that combines strong territorial proximity with an ambition to evolve its service model in line with accelerating digital expectations. In a context where customer loyalty in banking can no longer rely solely on physical presence and legacy relationships, the institution sought to reframe engagement as an ongoing, measurable, and strategically governed process. The objective was not to launch a simple rewards programme, but to build a structured loyalty infrastructure capable of reinforcing relational capital, supporting commercial objectives, and reducing dependency on costly acquisition cycles. The challenge was to design a platform that could increase interaction frequency, stimulate product awareness, and reward virtuous behaviours — without compromising the credibility and trust that define a local banking brand.
Northwave
Northwave - From performance scaling to a sustainable growth framework
Northwave aimed to shift from a sales model focused only on immediate results to a well-organised, scalable growth system that could increase revenue while attracting better-quality customers and keeping them loyal. The challenge was not simply to “generate more sales,” but to create a coordinated ecosystem where paid media, marketplace presence, e-commerce, and automation worked as a unified system. The objective became twofold: scale acquisition across international markets; transform one-off purchases into long-term customer value. This required synergy across different activities.
Coop Firenze
myCoop – A digital companion for members
Coop Firenze needed a way to bring its strong cooperative values and community presence into the digital space. Traditional loyalty cards, printed materials, and in‑store services were appreciated, but no longer sufficient for members who increasingly expected the simplicity and immediacy of an app. The ambition behind myCoop was to create a digital tool that felt like a natural extension of being a Coop member: useful in everyday life, respectful of different age groups and digital abilities, and fully aligned with the brand’s mission of proximity, fairness, and shared value.
Sky
MySky – Redefining the everyday relationship with entertainment
As on‑demand platforms reshaped how people watch and manage entertainment, Sky Italia needed its MySky app to keep pace—not only as a utility for bills and settings, but as a daily companion to broadband TV and subscription services. The existing experience exposed powerful features but often felt fragmented, technical, and hard to navigate for non‑expert users. The redesign set a clear objective: turn MySky into a seamless, user‑centered experience where customers can effortlessly discover content, control their subscription, and get help—while reflecting Sky’s premium positioning and distinctive brand.
Roadhouse
Roadhouse - Driving consideration into measurable footfall
As the first steakhouse chain in Italy, Roadhouse operates over 170 casual dining restaurants nationwide. The brand has built its success on a clear promise: quality meat, a varied menu, and a fast, friendly service model accessible to a broad audience. However, operating at scale in a competitive dining landscape requires more than brand awareness. The real challenge was to translate digital visibility into in-store traffic, while maintaining relevance across heterogeneous audience segments with different expectations and media behaviours. Roadhouse needed to evolve from a broad-reach communication approach to a more structured, performance-oriented strategy — one capable of combining brand building with tangible business impact. The objective was not simply to “be present” across platforms, but to orchestrate them as a coordinated ecosystem driving consideration and footfall.
Silversea
Bringing luxury cruise booking online
Silversea, a global leader in ultra‑luxury cruises, wanted its digital channels to match the sophistication of its ships and onboard service. Yet the existing eCommerce journey was difficult to navigate: pricing was complex, options were hard to compare, and there were limited tools to support confident decision‑making on an expensive, once‑in‑a‑lifetime purchase. The brief was clear: create a digital experience that simplifies complexity without diluting the feeling of personalization and exclusivity that guests receive through offline travel advisors.
Sorgenia
MySorgenia – Turning energy into a self‑care experience
Sorgenia set out to transform the way customers manage their energy by turning MySorgenia into a true self‑care platform, not just a utility app. The starting point was challenging: fragmented journeys, limited functionality, and a lack of transparency had led to frustration and a 2.5‑star rating, undermining both loyalty and brand perception. At the same time, customers were benchmarking Sorgenia against the seamless digital experiences they used in banking, mobility, and commerce, not just other utilities. Delivering a modern, intuitive, and reliable self‑care experience became critical to retention, reducing service costs, and strengthening Sorgeniaʼs position as a digital‑first player.
AGI
AGI.it – Redefining the digital news experience
The redesign of AGI.it marks a step change in how Agenzia Giornalistica Italia presents, distributes, and amplifies its journalism online. The previous site struggled with legacy layouts, limited responsiveness, and a structure that made it hard to surface the breadth of AGIʼs coverage—from breaking alerts to deep analysis. The new AGI.it was conceived as a digital front page that is as fast and accessible as modern news consumption demands, while preserving AGIʼs core strengths: trustworthiness, accuracy, and editorial depth. The goal was to create a news experience that feels contemporary and effortless without sacrificing rigor or credibility.
AGI
Rebranding AGI – From legacy news agency to integrated digital media brand
AGIʼs rebrand comes at a pivotal moment, as the organization expands from a traditional wire service into a broader media and information platform with products like Agi Prima. The previous identity no longer reflected the scale of its ambitions or the sophistication of its digital products. The goal of the redesign was threefold: modernize the brandʼs visual language, create a coherent architecture for all products and services, and express a clear promise—combining the reliability of traditional journalism with the agility and innovation of digital‑first media.
CRAI
CRAI - From fragmentation to cohesion: when Brand Storytelling and Digital Strategy work in sync
CRAI is Italy's leading retail cooperative, owned and operated by its members, with a national network of over 1,500 stores. For fifty years, the brand has built its reputation on consumer-focused values and high-quality products sourced from short supply chains. We embraced the challenge of reorganising CRAI's digital presence and brand communication, establishing unified brand governance across all online touchpoints through a comprehensive update of the brand's digital strategy. This was achieved through a collaborative approach, involving iterative engagement with the CRAI Marketing team.
Brunello Cucinelli
E‑commerce redesign – Translating quiet luxury into a digital experience
For a brand like Brunello Cucinelli, selling online is not just about transactions; it is about conveying a philosophy of craftsmanship, humanistic values, and understated luxury. The previous e‑commerce platform fell short of this ambition, particularly on mobile and tablet, where layouts, performance, and interactions did not match customersʼ expectations. The redesign set out to close this gap by creating a responsive, high‑touch digital environment that could stand alongside the brandʼs boutiques— delivering an experience that feels considered, calm, and impeccably detailed, regardless of screen size.
Aboca
Aboca - Rewarding engagement and a healthy lifestyle to build loyalty: Aboca Life Collection
Aboca is a leading Italian company in the health sector, specialising in 100% natural products developed in alignment with the principles of Systemic Medicine. We collaborated with Aboca to develop a loyalty program designed to engage end customers through the creation of a dedicated platform: Aboca Life Collection. This initiative allowed us to maintain interest and engagement in the brand by promoting a healthy and conscious lifestyle, strengthening customer relationships over time through personalized interactions, and concretely rewarding loyalty.
Banca di Bologna
Banca di Bologna - Reinventing loyalty to strengthen engagement and cross- selling
Banca di Bologna is a historic banking institution deeply rooted in the EmiliaRomagna region that combines strong territorial proximity with an ambition to evolve its service model in line with accelerating digital expectations. In a context where customer loyalty in banking can no longer rely solely on physical presence and legacy relationships, the institution sought to reframe engagement as an ongoing, measurable, and strategically governed process. The objective was not to launch a simple rewards programme, but to build a structured loyalty infrastructure capable of reinforcing relational capital, supporting commercial objectives, and reducing dependency on costly acquisition cycles. The challenge was to design a platform that could increase interaction frequency, stimulate product awareness, and reward virtuous behaviours — without compromising the credibility and trust that define a local banking brand.
Northwave
Northwave - From performance scaling to a sustainable growth framework
Northwave aimed to shift from a sales model focused only on immediate results to a well-organised, scalable growth system that could increase revenue while attracting better-quality customers and keeping them loyal. The challenge was not simply to “generate more sales,” but to create a coordinated ecosystem where paid media, marketplace presence, e-commerce, and automation worked as a unified system. The objective became twofold: scale acquisition across international markets; transform one-off purchases into long-term customer value. This required synergy across different activities.
Coop Firenze
myCoop – A digital companion for members
Coop Firenze needed a way to bring its strong cooperative values and community presence into the digital space. Traditional loyalty cards, printed materials, and in‑store services were appreciated, but no longer sufficient for members who increasingly expected the simplicity and immediacy of an app. The ambition behind myCoop was to create a digital tool that felt like a natural extension of being a Coop member: useful in everyday life, respectful of different age groups and digital abilities, and fully aligned with the brand’s mission of proximity, fairness, and shared value.
Sky
MySky – Redefining the everyday relationship with entertainment
As on‑demand platforms reshaped how people watch and manage entertainment, Sky Italia needed its MySky app to keep pace—not only as a utility for bills and settings, but as a daily companion to broadband TV and subscription services. The existing experience exposed powerful features but often felt fragmented, technical, and hard to navigate for non‑expert users. The redesign set a clear objective: turn MySky into a seamless, user‑centered experience where customers can effortlessly discover content, control their subscription, and get help—while reflecting Sky’s premium positioning and distinctive brand.
Roadhouse
Roadhouse - Driving consideration into measurable footfall
As the first steakhouse chain in Italy, Roadhouse operates over 170 casual dining restaurants nationwide. The brand has built its success on a clear promise: quality meat, a varied menu, and a fast, friendly service model accessible to a broad audience. However, operating at scale in a competitive dining landscape requires more than brand awareness. The real challenge was to translate digital visibility into in-store traffic, while maintaining relevance across heterogeneous audience segments with different expectations and media behaviours. Roadhouse needed to evolve from a broad-reach communication approach to a more structured, performance-oriented strategy — one capable of combining brand building with tangible business impact. The objective was not simply to “be present” across platforms, but to orchestrate them as a coordinated ecosystem driving consideration and footfall.
